Mouth taping jumped from fringe biohack to mainstream sleep habit partly because well-known people started talking about it. If you're searching 'what mouth tape does [famous person] use,' here is an honest rundown of who actually practices it — and a straight answer on the brand question, which is murkier than the internet implies.
The honest brand caveat, up front
A lot of 'X uses this exact tape' content online is guesswork or affiliate spin. Public figures who tape rarely disclose a specific brand, and where they do, it changes. So this article covers who is publicly associated with mouth taping, not unverified claims about which box they buy. The useful takeaway is not the logo on their nightstand — it's that the practice they're endorsing is the same one you can do tonight. (What mouth tape is and how it works.)
The people who put mouth taping on the map
James Nestor. The most substantive name here. Nestor is the journalist behind the bestseller Breath, which documented a self-experiment in nasal versus mouth breathing and helped push mouth taping into the mainstream. He is a genuine, long-standing advocate of nasal breathing during sleep. If anyone deserves credit for the trend, it's him. (The James Nestor breathing method.)
Andrew Huberman. The Stanford neuroscientist and podcaster has discussed nasal breathing and mouth taping and their effects on sleep and physiology, which introduced the practice to a huge, science-curious audience. (Huberman on mouth tape.)
Joe Rogan. The practice has come up on his podcast, one of the largest in the world, in the broader context of nasal breathing and sleep — the kind of mention that sends hundreds of thousands of people to search for it.
Ashton Hall. The fitness influencer whose ultra-viral 'morning routine' videos featured mouth taping, introducing it to a younger social-media audience largely through visuals rather than science.
Paul Saladino. The 'carnivore MD' health influencer has posted about nasal breathing and mouth taping as part of his optimization content.
Erling Haaland. The footballer has been reported to use mouth tape as part of a sleep-and-recovery routine — an example of the athlete-recovery angle. (Athletes who use mouth tape.; Haaland's sleep routine.)
One important line for the athletes
Because athletes get name-dropped here: everything above is about taping during sleep. Mouth taping is a sleep-only practice — never wear it while training or exercising, when your body needs to breathe harder, not less. If you want the athletic breathing benefit while awake, that's unaided nasal breathing during easy-effort work, not tape. (Why nasal breathing matters for athletes.)
So what should you use?
Since the celebrity brand trail is unreliable, judge a tape on what actually matters, not on whose feed it appeared in: a full seal (no vent), a skin-safe adhesive with published testing, clean removal, and a guarantee. (How to choose mouth tape.) The one I use and that meets all of those is Titan Recovery's bamboo silk mouth tape — full strip, published lab testing, 30-night guarantee. (Full review.)
The bottom line
Mouth taping went mainstream on the backs of James Nestor's Breath, Huberman's and Rogan's podcasts, and viral figures like Ashton Hall — and the athlete-recovery angle via names like Haaland. What none of them reliably tells you is a specific brand, so ignore the 'X uses this exact tape' claims and pick on the features that matter. And remember it's a sleep practice, not a training one. (Start here.)